Statistical analysis is a component of
data analytics. In
the context of business intelligence (
BI),
statistical analysis involves collecting and scrutinizing every single data sample in a set of
items from which samples can be drawn.
Statistical analysis can be broken down into five discrete steps, as follows:
- Describe the nature of the data to be analyzed.
- Explore the relation of the data to the underlying population.
- Create a model to summarize
understanding of how the data relates to the underlying population.
- Prove (or disprove) the validity of the model.
- Employ predictive
analytics to run scenarios that will help guide future actions.
The goal of statistical analysis is to identify trends. A retail business, for example,
might use statistical analysis to find patterns in
unstructured
and semi-structured customer data that can be used to create a more positive customer
experience and increase sales.
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